Sunday, May 6, 2007

What Do Clients Want?

The only two words that clients “want” are in the next few paragraphs. As you read, I want your mind to figure out what they are before you read them. When you see them, I earnestly hope you say, “I KNEW IT!” and ultimately that will be your invitation to go do something about it.

This may be a bitter pill for some but many clients/customers have a PERCEPTION that writers don’t deserve much pay, writers don’t work hard, and writers are a dime a dozen. This is very deceptive and NOT MY PERCEPTION at all. In fact it is a myth.

Writers are the hardest working people on the face of the earth and we should be able to beat the living tar out of that perception.

What do Clients want? They want someone to Exceed Expectations. That’s it. How do we do that? Over at Every Dot Connects, Connie Reece says it’s about Starting the Conversation.

Connie says: “My dad was a gifted salesman, I never once heard my dad use what could be called a sales pitch. Instead, he just talked to people. Struck up conversations.”

Think about it. Nothing happens until you talk to someone.

Writers are also sales people. Yes, we are. We sell our work and ourselves every day.

Drew McLellan gives some sage advice Your job as a marketer is not to sell. Your job is to help the customer want to buy. A distinct difference.

What better way than to talk to people. Have a conversation. Find out what they really want. Do they want you to be the myth-buster?

Write it down,