Sooner or later every author will have to deal with book promotion and marketing. The success of your new book depends on the type of marketing path you take.
Yvonne Perry is a Freelance writer, editor, award-winning author, speaker and owner of Writer's in the Sky Creative Writing Services and has expert advice on how and where to promote your book. Enjoy her article.
Writers and published authors need to take advantage of the number one method of book selling-the Internet. The Internet is the greatest selling and marketing tool available to an author. There are many opportunities and different ways to do achieve this. Here are a few online marketing tips for new authors.
One the simplest, most cost-effective ways to reach a broad online audience with your product and urge the reader into action is social networking. I'm referring to sites and online places where people share friendship and information. I love Goodreads and I get a lot of response whenever I post an event on that site. I am signed up not only as a reader, but as an author, which gives me a profile and the ability to promote my products. Other sites such as Ning, and Plaxo are also places you can let others know about you book, blog tour, or other marketing events.
The basic techniques for marketing fiction are the same as those of marketing nonfiction, so the methods work well in either case. However, a new author needs to know her target readership. A romance book will typically draw a different type of audience than a how-to book on gardening or fishing. So, when establishing a following on social networking sites such as Facebook, Twitter, GoodReads, Ning, Yahoo groups, and other sites, search for people by reading their profiles. Look for keywords that describe or relate to the topic of your book. Look for people who read the types of books you write.
The biggest mistake authors make when attempting to market their books is going out unprepared or without having a marketing plan or the information necessary to successfully create the buzz. Many authors do not even have a Web site or blog with a point of purchase that gives the reader enough information about the book to actually make an informed purchase. An author needs to know what components are necessary to have on a site in order to compete in today's online marketplace. This is where a marketing plan comes in handy. It takes time and consistent effort to build your following and get people interested in your book before they will take action. It's been said that someone must see or hear about a product seven times before they will buy it. Book marketing success may not happen overnight, but you will begin to see steady progress if you stay at it. It will take you about six months to complete everything in the eBook because some of it has to be set up such as Web sites, blog tours, and social networks.
Do you need help marketing your book? Many of my clients are authors who do not have a clue about how to market their books. The material in Book Marketing in the Digital Age, Online Promotion Made Easy is a combination of what I teach in seminars and present in speaking engagements and one-on-one mentoring with authors needing assistance with book publicity.
For more information about book marketing, you may visit http://OnlinePromotionMadeEasy.blogspot.com.
Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, Web text, business documents, resumes, bios, articles, and media releases.
For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit http://www.writersinthesky.com
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Thank you, Yvonne