Tuesday, April 3, 2007

Brand Me Baby!

Branding has surfaced as a topic on a few blogs I have visited recently and I could’t help but think about possession. When a company brands a product, that means the company owns the product, but what happens when the brand is a common term? For instance the term “writer”. Obviously this term/word is public property. It is not enough to say “I am a writer” because we need to clarify what kind of writer we are. As writers, we brand ourselves and our businesses individually. In other words, we create a product. What is your product?

My product is words. How do I brand words? They are free (individually) for the taking, abusing, training, creating and brilliance. Therefore, we strive to create a (logo) trademark that will enhance our brand, so when readers are surfing around, our most creative, brilliant, blog will jump out and grab them by the mouse. We only have about ten seconds to do that.

Recently I checked my rating and considering that there are millions of blogs, I think a rating of 494,392 is not bad. It’s not in the top 10 for sure, but it’s not in the millions either. I was encouraged. There is no where to go but up.

Mike Wagner did a great post on branding and came up with some thought provoking ideas. My favorite is that the customer (our readers) own the significance of our brand. In other words, what our brand means to the customer is most important.

"Wise brand owners know they might own the original ideas, vision and
meaning of their brand, but the significance is something customers

We give birth to our brands from our collective life experiences. I like what Mike says about it.

A brand in this sense is much deeper than just what is manifested. It’s the sum of all the cultural and knowledge-based memory archives of a company with a dose of communications and constant awareness of the future — of work and relationships.

Write it down,


  1. Hi Karma,

    Thanks for expanding on one of my posts.

    That you would pick up on my meaning vs. significance observation as a writer makes perfect sense.

    I actually was building on an idea found in E.D. Hirch's book, Aims Of Interpretation where he deals with literature and the possibility of knowing an author's intended meaning.

    Glad to have found your blog!

  2. Hey Karma,

    Thanks for the great info on branding.

    Have a great day!


    Sylvia C.

  3. Hello Mike,
    Interpretation of another's work is always difficult. My desire is to be able to communicate my meaning to my readers in a straight forward way. But I would also like to make them think.

    Drop by anytime. I will be stopping by your place too.